GUIDE THREE. ACTIVITY ONE

1.1 VOCABULARY

1.1.1 Develop the activities proposed in Tell me more for this section. Go to http://www.tellmemorecampus.com/

1.1.2 Open your Market Leader book on page 67 and develop exercises A to C on describing people.

A. Match the statements (1-10) to the adjectives (a-j)

B. Use adjectives from Exercise A to complete this human-resources report

Maria Karlsson                                                     every day and usually stays late, so she is very                                                                                                                 Hard working Her boss says this is very helpful Maria is good in a team and she gets on well                    to others. Her colleagues have a lot of respect With her colleagues. She is extremely sociable                 for her work and attitude. She is never late for meeting she is always Punctual She is very reliable She always                              She is also a very creative person with a lot of Meets deadlines. She is in the office at 8:00 a.m              good ideas for the future of the company.

C. Look again at the adjectives in Exercise A. Which do you think are the three most important for a) a boss; b) a colleague in a team? Discuss your answers with a partner

I think a good boss should be a very helpful person, creative, with a lot of ideas to make the job easy and enjoyable for the people he has in charge, also, he has to be a hard-working person and lead by example.

A colleague should be a respectful person, should a sociable person too to make the job of the others easy going, and should be motivating so the colleagues feel in a good work environment.

1.1.3 Now open your Market Leader book on page 75 and develop exercises A to E on advertising and markets.

A. CD2.9 Listen and repeat these numbers: ok

6,300                     six thousand, three hundred

75,807                  seventy-five thousand, eight hundred and seven

823,120                eight hundred and twenty-three thousand, one hundred and twenty

1,225,500            one million, two hundred and fifty-five thousand, five hundred

10,5%                   ten point five per cent

B. CD2.10 Listen to part of a sales presentation and underline the correct number in each sentence

1. last year, the company had a market share of 10.3/103 per cent.

2. Last year , for the launch of Sparkle lite, the advertising budget increased by 30/13 per cent.

3. Last year, the company sold more than 850,000/815,000 units of Sparkle.

4. The new advertising campaign cost E90,000/E900,000.

5. The company wants to increase its market share to 11,5/11,9 per cent.

6. Next year, the company wants to sell 210,000/2,100,000 units of Sparkle.

C. Match the beginnings of the sentences (1-5) with their endings (a-e)

D. In pairs, think of products which match the types of market in Exercise C.

Nike shoes sell to a mass market

The empanadas are only produce in Colombia

Mc Donald´s sells to a mass market

Christmas trees is a niche market

Gucci is a luxury-market product

E. Which medium is the best way to advertise these products (or the ones you discussed in Exercise D)? Choose from the list below. Discuss your ideas with a partner.

A smartphone        a perfume        a health magazine A sport car        a new chocolate bar

·         Newspapers/magazines (the press) a health magazine

·         Online/internet ads a sport car

·         Billboards/hoardings a sport car

·         TV/radio commercials a smartphone

·         Mobile ads a health magazine

·         Leaflets/flyers a new chocolate bar

·         Free samples  a perfume / new chocolate bar

1.1.4 On page 83 of your Market Leader book, develop exercises A to C on describing companies.

A. The sentences below describe two companies, Dalotek and green shoots. Choose pairs of sentences which describe similar things and write them in the correct column of this chart.

Dalotek A large car-parts company	Green Shoots A small garden-products company
Jhon smith started Dalotek in 1960 Dalotek exports to over 12 countries Dalotek provides components to the car industry It manufactures car parts It has a work force of 2,500 It introduces one  or two new components each year	George and james Hawkins began Green Shoots in the 1920s Green Shoots sell some of its products abroad Green shoots supplies the gardening industry It makes garden products It employs about 35 people It Launches 12 new products a year

1.       Jhon Smith started Dalotek in 1960

2.       It has a workforce of 2,500

3.       Dalotek exports to over 12 countries

4.       It manufactures car parts

5.       It introduces one or two new components each year

6.       It employs about 35 people

7.       Green Shoots sells some of its products abroad

8.       It makes garden products

9.       George and James Hawkins began Green Shoots in the 1920s

10.   Green Shoots supplies the gardening industry

11.   It launches 12 new products a year

12.   Dalotek provides components for the car industry

B. Underline the verbs or verb phrases which mean the same thing in each pair of sentences in the chart in Exercise A.

Jhon Smith Started Dalotek in 1960

George and James Hawkins Began Green Shoots in the 1920s

Dalotek A large car-parts company	Green Shoots A small garden-products company
Jhon smith started Dalotek in 1960 Dalotek exports to over 12 countries Dalotek provides components to the car industry It manufactures car parts It has a work force of 2,500 It introduces one  or two new components each year	George and james Hawkins began Green Shoots in the 1920s Green Shoots sell some of its products abroad Green shoots supplies the gardening industry It makes garden products It employs about 35 people It Launches 12 new products a year

C. Use the verbs you underlined in the Exercise B to complete this company profile.

GHK Services

GHK Services began in 1989 when Dieter Norland left his job as an engineer in the computer industry. The company makes high-tech security alarms and sells Its products all over the world. It employs 150 people at its factory near Rotterdam, although the company’s head office is in Amsterdam and has A staff of 20, the company launches a number of new products each year. GNK Services makes products to the security industry and manufactures domestic alarms for the general public.

1.1.5 Go over learning object 1 and test what you have learnt on vocabulary.

1.2 Grammar

1.2.1 Develop the activities proposed in Tell me More for this section. Go to http://www.tellmemorecampus.com/

1.2.2 Open your Market Leader book on page 68: Develop exercises A to E of Language Focus 1.

A put these words in the right order to make sentences about problems at work.

1.       the deadlines  / the proyects / weren’t / for / realistic  1. The deadlines for the project weren´t realistic

2.       most people / the office / didn’t / leave / until 8 p.m    2. Most people didn´t leave the office until 8:00 pm

3.       a / manager / good / wasn’t / she                                      3. She wasn´t a good manager

4.       on time / start / meetings / didn’t                                     4. Meetings didn´t start on time

5.       didn’t / she / to motivate / Know / the staff / how        5. She didn´t know how to motivate the staff

B. CD 2.4 Listen to a conversation to check your answers.

C. Correct one mistake in each line of this message

Maris, I’m sorry. I’m having a bad day. I didn’t sent the report                 1 Send

Out, and I not check the figures. I didn’t get to the bank                                            2 didn’t

On time, and I didn’t phoned the suppliers. I tried to call you                   3 Phone

This morning, but you not answer. I think I need to go home                    4 didn’t

D. Complete these questions with did, was or were

1. Was he an efficient manger?

2. When were You born?

3. When did Ania start to work for IBM?

4. Why did Marcus change jobs?

5. Where were your next job?

E. Read the extract below. Then write questions using each of the words from the box

Where did Danielle grow up?

Why      how long             What     When   Where

Where did Danielle grow up?

How long did Danielle work for Renault?

What did Danielle study?

When did Danielle go to Harvard?

Where did Danielle do her MBA?

Danielle grew up in Geneva. She studied engineering at university in Paris. Then she worked for Renault for four years, from 2004 until 2008. She left Renault because she wanted to do an MBA. She did an MBA at the Harvard Business School in 2009. Her next job was with GE

1.2.3 Open your Market Leader book on page 70: Develop exercises A to G of Language Focus.

A. Discuss these questions in pairs

1. What was Steve Job’s greatest success?

Able to shows the world a different technology and other existing position as number one in the market for computers.

2. What made him successful?

His knowledge and easy to convince people.

B. Read this article (ignoring the missing information), then write the questions to complete the quiz on page 71 use the article to help you.

Barack Obama described Steve Jobs As ‘one of the greatest American innovators’. This is his story. He was born on February 24, 1955 in California in 1976, after dropping out of college, Jobs started Apple with Steve Wozniak. the company quickly became successful. In 1984 Apple introduced the famous Macintosh computer. The following year, in 1985, Jobs left Apple because of disagreements with the CEO, Jonh Sculley

After leaving Apple, Jobs set up a new computer company called next. He also bought a company called Pixar. It specialized in computer and animation

Jobs married his wife Laurene, at a Zen Buddhist ceremony in 1991. The couple had three children.

The early nineties were difficult years for Apple, and the company soon wanted Jobs back. In December 1996, Apple bought Job’s company NeXT. Apple paid 400 m for it. Jobs returned to Apple and in 1997 became the CEO. Under his leadership, Jobs turned the company around, with innovative products such as the iMac iPod, iPhone an iPad. In August 2011 After a long period of  illness, Steve Jobs resigned as Apple’s CEO. He died two months later at the age of 56 Is Apple’s new CEO.

In his time at Apple, Steve Jobs created the most valuable technology company in the world. Today, it employs more than 46,500 people worldwide.

1 Where was Steve Jobs born? a)      In California b)      In Portland c)       In Chicago	6 Who did Jobs married? a)      Melinda b)      Patricia c)       Laurene
2. Who did Jobs start Apple with? a) A manager at Hewlett Packard b) His father c) His friend Steve Wozniak	7 How much did Apple pay for NeXT? a)      400m b)      200m c)       600m
3 When did Apple introduce the famous Macintosh computer? a)      In 1980 b)      In 1982 c)       In 1984	8 When did Steve Jobs resign as CEO of Apple? a)      March 2011 b)      August 2011 c)       October 2011
4 Why did Jobs leave Apple? a)      Bad health b)      A great job offer c)       Disagreements with the CEO, John Sculley	9 How old was Steve Jobs when he died? a)      50 b)      56 c)       65 10 Who is Apple´s new CEO? a)      Tim Cook b)      Jonathan Ive c)       Phil Schiller
5 What did Pixar specialize in? a)      Music b)      Computer animation c)       Computer Software	11 How many people does Apple employ worldwide? a)      20,000 b)      57,000 c)       46,500

C. CD2.5 Listen and check the questions you wrote.

D. Answer the questions in the quiz above and use your answers to complete the article on page 70

E. CD 2.6 Now listens and checks your answers

F. Work in pairs. Take it in turns to choose five questions from the quiz and “test” your partner. Help with answers if necessary

G. Complete these sentences. Give true information about yourself.

1. Last year, I bought a new pair of pants

2.  Yesterday, I was eating ice cream with my nephew

3. Last summer, I went to Cartagena

4. When I was a child, I used to dream being an astronaut

1.2.4 Now go over exercises A to F on pages 77 and 78 of your Market Leader book about comparatives and superlatives.

A. CD2.11            Write    the         comparative      forms    of           these    adjectives.         Then     listen to check  how       they                are         pronounced.    

1 small    Smaller                             4 high      higher                                               7 competitive more competitive

2 fast        Faster                               5 bad      worse                                                8 efficient more efficient

3 slow     Slower                               6 good   Better                                                9 interesting more interesting

B. Look at            this        chart.    Decide  whether              the         sentences          below   are         true(T) or false (F).                Correct the         false      ones.

	VW        Passat	Mazda  MX-5	Mini      Hatchback
Engine size	2.0 litre	1.8 litre	1.6 litre
Maximum speed	195 kph	195 kph	203 kph
Petrol consumption	4.6 litre / 100 km	7.3 litre / 100 km	5.4 litre / 100 km
Luggage compartment	566 litres	150 litres	160 litres
Length	4,769 mm	4,020 mm	3,699 mm
Price	€19,665	€19,174	€13,410

1 The Mazda is a faster car than the Mini.                                                                          False

2 The Mazda has a smaller luggage compartment than the Mini.                             True

3 The Mini has better petrol consumption than the Passat.                                       True

4 The Mazda is more expensive than the Passat.                                                           False

5 The Passat is more practical for a family than the Mini.                                             True

C. Complete these sentences about the             cars in Exercise B. Use the comparative               form of                the adjectives in brackets.       

1 I think the Mazda is a more stylish car than the Mini. (stylish)

2 The Passat has a more powerful engine than the Mazda. (powerful)

3 Compared to the Passat, the Mini is easier to park in small spaces. (easy)

4 The Passat is cheaper to run than the Mazda. (cheap)

5 The Passat is a more spacious car spacious the Mini. (spacious)

D. Complete these conversations. Use the superlative form of                the adjectives.

1 A: Advertising on primetime TV is expensive.

 B: Yes, it’s the most expensive time of the day to show an advert.

2 A: Nike’s ‘Write the future’ commercial was very good.

 B: Yes, I think it was the best commercial in 2010.

3 A: 2009 was a bad year for the advertising industry.

 B: Yes, it was the worse year I can remember.

4 A: China has a very high number of internet users.

 B: Yes, it has the highest number of users in the world.

E. Which is the  best car for each of these people? Choose a car              from Exercise B.

STEFAN - Passat

I have a wife and three children. We drive a lot to visit relatives at weekends.

SOPHIE - Mini

I have a company car, but I want a fun car to drive at the weekends. I live in Paris, so parking isn’t easy.

PETRA - Mazda

I need a car to take my six-year-old son to school and for local shopping. I don’t want a car that is expensive to run.

F.  Work in pairs. Explain your choice to                your partner.

I think the best car is a Mazda because is cheaper it run and also I can take long rides with my nephews without thinking of the prices of the gas, also it is spacious and will have no problem to take all my family and Friends with me, I like to go hiking and I am able to carry all my stuff with me

1.2.5 Develop exercises A to D on page 79 of your Market Leader book about much/a lot, a little/a bit.

A. Look at this chart. What does it show?

It shows what kind of advertising is making more money comparing the years of 2010 and 2011. It shows what type of advertising the companies are choosing to show their products.

Toptek advertising spend 2010–2011

B. Complete these sentences about the chart.

1 In 2010, Toptek spent most of its advertising budget on …………TV…………………..

2 The amount it spent on TV advertising was…………A LOT………………… lower in 2011.

3 In 2010, the spend on outdoor advertising was a………BIT………… higher than in 2011.

4 Toptek spent most of the budget on…………INTERNET……………. advertising in 2011.

C. Compare Toptek’s advertising spends in 2010 and 2011. Talk about these points.     

1 In 2010, Toptek spent about 15 per cent of its budget on internet advertising. The amount it spent in 2011 was much higher.

1 internet advertising

1. In 2010, Toptek spent about 15 percent of its budget on internet advertising. The amount it spent in 2011 was much higher.

2 print advertising

2. Toptek in 2010 spend a considerable amount of money in print advertising, in 2011 the amount that they spent was a bit lower.

3 radio advertising

3. In 2010, Toptek didn´t spend a lot of its budget advertising in radio and in 2011 either, the amount was just a bit lower than 2010.

D. Compare these two pool tables using much,               a lot, a little and a bit.

The Classic pool table is a bit wider than the Trainer pool table.

	Trainer pool      table	Classic  pool      table
Width	93 cm	95 cm
Length	176 cm	180 cm
Height	78 cm	80 cm
Weight	25 kg	50 kg
Price	£144	£280

The Classic pool table is a bit wider than the trainer pool table.

The Classic pool table is a bit longer than the trainer pool table.

The Classic pool table is a bit higher than the trainer pool table.

The Classic pool table is a lot heavier than the trainer pool table.

The Classic pool table is a lot more expensive than the trainer pool table.

1.2.6 Complete exercises A and B on pages 84 and 85 and A to C on pages 86 and 87 of your Market Leader book.

A. Complete these sentences with the present continuos for of the verbs in brackets.  Use contractions where is posible.

1. Matti isn’t in the office today.  HE’S MEETING (meet) customers all day

2. Marta’s on the phone.  SHE’S CALLING (call) about the sales figure

3. I can’t come to the meeting.  I’M WRITING (write) a report.  I must finish it this morning

4. We ARE BUILDING (build) a new Factory in Spain.  The Work is nearly finished

5. The marketing team is very busy right now.  They ARE WORKING (work) on the launch of a new product

6. Our business in Japan IS NOT GOING (not go) well at the moment

7. We have a lot of orders, so production IS HIRING (hire) 40 extra staff

B. Work in pairs.  Ask and answer two questions.  Use your own ideas and words from the box in your answers

(buid, change, develop, improve, introduce, prepare, open, organise, write)

A: What are you preparing for the meeting?

I’m writing a report of sales

B: Are you developing a new proyect?

Yes, I’m building a house out city

C: What are you changing in the Company?

We are organizing the human resource department

D: Are you improving the office?

Yes, I’m introducing a new project

B. Work in pairs. Ask and answer these two questions. Use your own ideas an

A.      Which tense are these time expressions normally uses with? Put them in the correct column of the chart below

Always         at the moment                currently             every day           normally              now

This time     today    usually

Present simple	Present continuous
ALWAYS EVERY DAY NORMALLY NOW	AT THE MOMENT CURRENTLY THIS TIME TODAY USUALLY

B.      Choose either the present simple or the present continuous form of the verb to complete these sentences.

1.       I STAY / am staying at the Ritz every time I’m in New York. I stay / AM STAYING at the Ritz at the moment

2.       Jan works/ IS WORKING from home today. She usually WORKS / is working at the company’s training centre.

3.       She often CALLS / is calling Russia. Right now, she calls/IS CALLING a Customer in Moscow

4.       I don’t usually DEAL / dealing with the paperwork. I deal / AM DEALING with all the paperwork while Susan is away

5.       Deliveries take/ARE TAKING over two months at present. Usually they TAKE / are taking just six weeks.

6.       Most of the time we USE / are using DHL for deliveries. This time, we use / ARE USING a different company.

C.      Complete this article with the present simple or the present continuous form or the verbs in brackets

PROFILE PRET A MANGER

Pret A Manger………………IS………. (Be) a UK company and one of the world’s leading sandwich chains. It ……SELLS……. (Sell) freshly made sandwiches in busy city centres. At the end of each day, the shops …ARE GIVING……. (Give) any unsold products to the homeless. Currenty, Pret ……………… (Do) very well in the south of England. Pret …OPERATES… (Operate) a total of 232 UK outlets, and this year it …PLANNING…… (Plan) new outlets for London. In the US, it …………. (Have) 23 outlets in New York and another 10 in Hong Kong. Pret’s international activities …ARE GROWING….. (Grow) in importance. This month, as part of the next stage next stage of expansion, Pret …IS OPENING….. (Open) its first two shops in Paris. At the same time, the marketing team ……WORKING….. (Work) with Lewis PR, a global PR company, to improve the brand’s international image.